Website Personalization at Scale: SnipKI’s 250 Custom Landing Pages

Personalization used to be a nice-to-have.  Something you’d experiment with if you had time or budget left over. But today – and I know it sounds a bit cliché – it is not something you can overlook anymore.

Every marketer, founder, product manager expects the website to speak to them. Not to a generic persona. Not to “decision-makers in tech.”

And the good news is that with the right tools, personalization is not that complex. And it doesn’t need to slow you down. In fact, it can lead to more engagement, conversions, and a brand experience that actually sticks.

That’s exactly what we set out to prove when we partnered with SnipKI, an AI learning platform, for their campaign for OMR — one of Europe’s largest marketing events.

The Brief

SnipKI didn’t want yet another generic booth, flyer, or giveaway. They came to us with a clear vision: build something memorable, fast-moving, and that reflects what they do best: making AI more accessible.

The theme was:

“Back to the AI Future.”

A retro, cassette-inspired visual identity paired with modern messaging about future-ready learning. But beyond the visual concept, SnipKI wanted every touchpoint to feel thoughtful and personal.

Instead of sending a generic landing page to all event leads, they wanted something more ambitious: a custom landing page for each visitor.

We used Clay to enrich user data, Webflow as the CMS and front-end engine, and a few lines of custom logic to make everything run without manual intervention.

The Solution

To pull this off, we needed a system that could enrich user data, generate unique landing pages, and publish them — without any manual duplication or hand-coded chaos.

Here’s what the flow looked like:

1. Visitors opted in

It started with a simple landing page where people entered their name and email.

2. Clay handled enrichment

We used Clay to pull in LinkedIn profiles, company data, logos, job titles, and industry details. All of it fully automated using AI agents.

3. Webflow built the pages

That data flowed directly into Webflow’s CMS via Clay’s native integration. Each unique record became a new landing page draft, filled with personalized content.

4. A custom API call triggered publishing

Once all data fields were filled, a custom API request triggered Webflow to publish the new page live.

5. Visitors got their link

They received a follow-up email with a link to their unique landing page designed just for them.

6. Each page invited action

Every landing page included a personalized CTA and form to start a conversation with SnipKI.

What Exactly Did We Personalize?

Each page featured at least eight dynamic variables, including:

• First name
• Company name and logo
• Job title (via LinkedIn)
• A personalized greeting and introduction paragraph
• Industry-specific messaging
• A custom CTA that matched the visitor’s role
• Unique copy blocks powered by AI prompts

Some of the changes were subtle like logo swaps and tailored headlines. Others rewrote entire paragraphs depending on who was viewing the page.

The Thing Is… We Only Had 5 Days

From initial idea to live campaign, we had five working days. That included:

• Designing the full campaign visuals and landing page
• Building the CMS structure in Webflow
• Setting up Clay enrichment workflows
• Connecting Airtable, APIs, and email automation
• Testing the end-to-end system under real-world conditions

You could say the timeframe was pretty tight. But with the right tools, and a clear vision, our team delivered.

The Results: 250+ Landing Pages in Under 24 Hours

While SnipKI is still collecting post-OMR engagement metrics, here’s what we know already:

• 250+ fully personalized landing pages were created and published in one day
• Every participant got an experience that felt personal and tailor-made
• The system is now reusable for future campaigns, sales outreach, and ABM initiatives

This project inspired attendees and showed what’s possible when personalization meets smart automation.

If you're curious about how this kind of setup could work for your next campaign, feel free to reach out!