Extruct is an AI-native business research co-pilot for VCs, B2B sales, and market research teams. Founded by a former machine learning engineer at Yandex, Extruct helps teams go beyond static company data by automating deep, contextual research through AI agents and intuitive UX.
Extruct AI’s Rebrand: From Scrappy Website to Credible B2B Brand
There are many data providers on the market that help you do company research for sales and investment opportunities. But they all give the same story: a standard, limited set of data points like founding year, revenue estimates, and basic company descriptions. Knowing that people have much more specific search needs, Extruct developed an AI co-pilot that can dig up exactly what you want to know about any company. And it lets you filter for the exact company you’re looking for with natural language – this is a total game changer.
“We let you ask very specific questions about a company — not just scrape the same 15 data points like everyone else.”
The product was solid and got attention from B2B teams and angel investors, but the website needed a professional upgrade to match the quality of their offering. With no design or web expertise in-house, Extruct struggled to create an online presence that matched the sophistication of their AI product. That's when they found magier. One meeting in, and they were sold.
“When I had the first call with magier, it was a no-brainer for me. No sequences of calls, no huge sales funnel, no handing me over to other people - just startup mode. It was a very straightforward and super friendly conversation. So I knew these guys could deliver. They’re all about results and getting things done.”
The challenge
Like many early-stage SaaS startups, Extruct launched fast and promoted itself within online communities with a simple Notion one-pager.
Later, as the company grew, they upgraded to a $49 Webflow template. While the basic webpage served its purpose in the earliest stages, the team soon noticed that potential clients weren't taking Extruct as seriously as they could based on the webpage.
- The website appeared amateur, particularly for a B2B product, creating the impression that Extruct wasn't a credible company.
- As the product evolved, the site didn’t reflect the value of the product — or the credibility needed to build trust with investors, partners, and clients.
- The company lacked cohesive branding and design elements to support its continued growth.
What magier did
Setting the branding direction was the crucial first step. Our team chose the "bento boxes design" approach to showcase the core value of intelligent search and research automation, presenting three potential directions. This established a strong foundation for Extruct's brand identity.
Next, our team moved quickly into website design and development, incorporating how and what Extruct wanted to communicate about their product.
We also created engaging motion design animations for the hero section and six subpages, adding to the professional look. With a completely fresh look and brand design, we solved the main pain point of the old website: now it’s clear in messaging and has a professional appearance.
Besides the website, we also created a complete branding kit, social media assets, and a sales deck that Extruct could use for different marketing needs.
To sum up, we delivered:
- A full rebrand & brand kit (logo, fonts, colors, visual language)
- Website design & development (hero animation + 6 subpages)
- Motion design to elevate core product messaging
- 20+ social media assets, including banners and visuals for LinkedIn
- Sales deck design that aligned with the new brand
“What I really liked was how responsive and approachable magier was. As a startup, we don't have a super concrete set of requirements for how the final result should look, which you usually need to have when working with freelancers. But magier just got it, adapted, and made it work without rigid guidelines.”
The results
As for the results, Extruct now has a visual identity that matches the ambition of the product — and gives them a solid foundation to build trust.
While old site, built on a basic Webflow template, barely got any traffic. Since launching the new site, traffic and time spent on site have increased, but most importantly of all, outreach and client conversations are much smoother and more effective.
The shift is also internal. The team finally feels proud of how Extruct looks and sounds online. The branding kit we delivered has been used across sales decks, investor updates, and partnership materials.
But the new identity isn’t only important for the website — it’s everywhere. The branding kit now powers:
- Extruct’s sales decks
- Investor materials
- LinkedIn assets
- Partnership proposals
The project successfully transformed Extruct's online presence from a generic template to a professional B2B SaaS website.
