Free Automation
Competitor Content Tracker (Free Automation)
A free competitor content tracking system built with Google Sheets, Apps Script, Groq, and Slack. It checks competitor blogs and resource pages every month, pulls their latest content, summarizes what they’ve published, and sends the updates straight to Slack.
This tracker is for particularly made for lean marketing teams that want a simple, free AI automation without investing in another paid tool.
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How to use it
- Open the guide and follow the setup steps in order.
- Copy the Google Sheet structure and Apps Script setup.
- Add your own competitor URLs, Groq API keys, and Slack webhook.
- Run the tracker once manually to make sure everything works.
- Set the monthly trigger so it keeps running automatically.
The guide also includes the workflow, setup notes, common issues, and troubleshooting tips, so you can come back to it whenever you need to update or fix the tracker.
