How nuwacom saved 10+ design hours weekly with magier

Polina joined as Head of Growth and Marketing four months ago. When she joined, she brought experience, ambition, and a clear vision for what the brand needed to become. But she also inherited a problem that would sound familiar to any startup marketing lead: the design work was piling up with a team that was stretched thin, and there was no clear method to get it all done efficiently.

That's when magier came into the picture!

The challenge

When Polina arrived at nuwacom, the foundation was already strong. An experienced Head of Product Marketing and UI/UX had built a solid visual identity with real potential. But taking that identity and translating it across the website, social media, emails, and every other channel was a different challenge entirely.

The website needed a refresh, social media needed consistent and polished assets, and emails, downloadables, and campaign landing pages were all on the list. All these were the responsibilities of a Growth & Marketing team that comprised only two people.

Before Polina joined, the Head of Product and Marketing had been handling design on top of everything else. She was spending 12 hours a week on creative work alone, juggling product work and brand work at the same time, and nothing was getting the attention it deserved.

Polina had limited options before her, that too came with constraints:

• Hiring a full-time designer who could handle web, social, email, and print is possible in theory, but finding someone with that range is like searching for a needle in a haystack.
• Freelancers were unpredictable, and every new project meant explaining the brand from scratch all over again.
• Agencies moved too slowly, and their rigid processes didn't fit a startup that was still figuring out what it needed week to week.

"We had to do all the dirty work to extend that potential success. We needed design adaptation for our social media, emails and we needed a new look for the website."

Polina Medvedeva

Head of Growth and Marketing @ nuwacom

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The solution: what magier did

nuwacom needed a creative team that could keep up with their ambitions without the overhead of hiring or the chaos of freelancers. That's where magier came in.

Here’s how it worked out for nuwacom x magier.

Specialists matched to the task

‍magier’s subscription model meant Polina didn't need to find one designer who could do everything. Whenever she shared a brief with us, our team matched it to the right specialist.

Web work went to someone who lives in web, while social went to someone who is a social-expert. As a result, the quality stayed high because nobody was being asked to work outside their wheelhouse.

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Built into nuwacom’s workflow

‍nuwacom maintains all their communication on Slack, so we did too. This made it easier for Polina’s team to drop a request, ask a question, or flag a revision without scheduling a call or drafting a formal brief.

Our native platform handled the project tracking, and the combination meant that working with us felt less like managing a vendor and more like having a teammate in a different time zone.

Flexible capacity

‍Startups don't have the same design needs every month.

Some weeks are intense (e.g., a campaign launch demanding a heavy workload), while other weeks are quieter. magier’s subscription system has been made to facilitate this reality. Polina could turn the dial up when things got busy and pull it back when the pressure eased, all without renegotiating contracts or onboarding new freelancers.

"magier understands the problem where people try to force one single designer to be good at everything from print to web UI. They have a bunch of talented people in the back end who will pick up your task based on their skill set."

Polina Medvedeva

Head of Growth and Marketing @ nuwacom

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Results

Working with magier changed how nuwacom's team operated day to day. Here’s how the results look four months after we started working together:

Faster turnaround

nuwacom's marketing team stopped waiting on design. magier team delivered finished assets within 48 hours of receiving a brief. Campaigns that once took weeks to pull together now launched in days, and nuwacom team can now test ideas faster and respond to opportunities without the usual bottleneck.

Consistent quality

Every asset carried the same visual standard. Landing pages, social posts, and downloadables all looked like they came from the same hand and brand. Over four months, we delivered 40+ assets across web, social, and downloadables.

nuwacom is positioning itself as a modern AI workspace with serious ambitions, and the brand now looks the part. That consistency started to show up in how people responded.

More time for growth

Polina's two-person growth team has gotten 10+ hours back every week. They no longer chase freelancers, work overtime, and manage scattered feedback loops. Now they focus on strategy, campaigns, and the work that actually brings growth and revenue.

Now,  a good design infrastructure supports their plans instead of slowing them down.

"Every company I worked for previously, I can literally legitimately recommend magier’s services. Price point is there, quality is there."

Polina Medvedeva

Head of Growth and Marketing @ nuwacom

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Advice for other startups

When we asked Polina who should consider working with magier, she didn't hesitate.

Her recommendation is specific: Series A to Series B startups in tech, the kind of companies you'd find on Product Hunt. These are teams that move fast and build something ambitious, but they don't have the bandwidth to manage a scattered group of freelancers or the budget to staff a full creative department.

She also sees a fit for more mature teams where a single designer is already in place but needs help scaling capacity or exploring new directions without committing to another full-time hire.

"magier is the perfect fit for everybody you can find on Product Hunt. For every Series A to Series B startup in the tech field, magier would be a great partner."

Polina Medvedeva

Head of Growth and Marketing @ nuwacom

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