ParoSwiss is a Swiss dental care brand with over 50 years of heritage, known for high-quality oral hygiene products and a growing international presence in 30+ markets.
How ParoSwiss Modernized Their Global Brand Presence with magier
ParoSwiss has been around since 1969 — founded on the shores of Lake Zurich, with a deep love for dental hygiene and Swiss precision. Originally a private-label manufacturer, the company made a strategic pivot in recent years: growing their own brand and expanding into over 30 countries. That growth called for more than just new markets. It called for a new identity.
When ParoSwiss launched a marketing and business development hub in Germany, they were not only building a new team, but also reshaping how the brand looked, felt, and communicated.
A full rebrand followed, complete with a new positioning, new messaging, and new product lines.
That’s when they brought in magier.
“We wanted to let our partners and customers feel that ParoSwiss is progressing—and we definitely achieved that. The reactions we got proved it.”
The Challenge
With a new Germany-based team and a fresh brand strategy in place, ParoSwiss needed a creative partner who could work across formats — from digital to print — and help them bring their new look to life at speed. Internally, they had some creative capabilities, but limited time and bandwidth. And the projects ahead — like launching a recycled product line or prepping for the world’s biggest dental trade show — required flexibility and conceptual thinking, not just execution.
They needed a partner who could plug in quickly, understand their brand DNA, and operate as both creative support and strategic consultant.
What magier Did
Packaging for a Sustainable Product Launch
ParoSwiss launched a new eco-friendly toothbrush line in March. Magier supported the entire packaging design — from concept to print-ready files. The result? A fresh, modern look that felt in sync with the new brand identity and resonated in retail settings across Europe.
Designing for the World’s Largest Dental Trade Show
Ahead of the IDS in Cologne, magier helped ParoSwiss design everything for their presence: a standout booth, detailed product catalogs, and sales tools. The catalog became an unexpected hit — more than just product specs, it told the story of the brand. Attendees were asking for extra copies post-show to share with their own clients.
Hybrid Format Expertise
Magier worked across digital and physical formats seamlessly. Whether it was a social media ad or a trade show flyer, the tone, style, and brand values came through clearly. That consistency helped solidify ParoSwiss’ new brand image in every market touchpoint.
“People were grabbing the catalogs out of our hands. We even got emails after the event asking for more copies. That’s when you know it worked.”
The Results
The difference was tangible — not just in visuals, but in feedback. Customers and partners responded immediately to the updated brand look. In one case, a client simply said, “It’s exciting what you guys do.” Another reported getting positive feedback from their own customers after sharing ParoSwiss marketing materials.
Even without hard KPIs tied to print materials, the team could feel the shift. The new materials made ParoSwiss look modern, confident, and ready for the future.
And as the company grows, they now have a design partner who can keep pace — whether it's launching new product lines or prepping for the next international rollout.
“We’re a small, fast-moving team. What we needed was someone who gets our brand, supports us flexibly, and helps us move quickly — and that’s exactly what magier delivered.”
With magier, ParoSwiss found more than just a design service — they found a partner who understands their brand, adapts to their pace, and supports them across formats and channels. And as the brand continues to grow, that kind of flexible, creative partnership is more important than ever.
