Social Heaven is a Berlin-based creative agency specializing in high-performing user-generated content (UGC) ads, offering end-to-end services from concept to execution with a network of over 450 vetted content creators.
How a New Website Helped UGC Agency Social Heaven Double Their Leads
User-generated content (UGC) ads are a big deal nowadays. It’s a powerful and effective marketing formula, not just for e-commerce brands but also for SaaS and B2B products. Social Heaven is an agency that helps you create exactly this kind of social ad. But in a crowded market of creative content agencies, they needed a website that could cut through the noise and reflect their unique character and strengths. After working with magier, they ditched their outdated website and now show the world who they really are – with a bold, energetic, brand-new look.
“Magier understood our mission and built something really cool. They nailed our vibe – our brand is loud, fun, a little crazy – and the designs showed exactly that.”
The challenge
Social Heaven’s original website was a quick, easy solution built over a weekend using Shopify. It did the job, but it definitely wasn’t the best online presence for a bold UGC agency.
Since the agency focuses heavily on video ad production, they needed a site that could showcase a lot of video content – something that just didn’t work within the constraints of an e-commerce platform like Shopify. They needed a site that would show potential clients what makes Social Heaven different from other agencies, through bold brand design, engaging video content, strong social proof, and a clear explanation of how their service works.
With these needs in mind, Social Heaven turned to magier for help building a new website. After browsing magier’s portfolio and having an initial call, the team was convinced: this was the partner who could deliver a great design that reflected the agency’s core values — bold, fun, and vibrant.
“Magier is excellent in the way they work. They really understood what I wanted and translated the ideas into great design. And one more thing to mention: team love — I really enjoyed the exchange and collaboration with them.”
What magier did
To create a website that truly shows Social Heaven’s colors, our team started by building a mood board to nail the right look and feel, then moved on to designing wireframes.
Animations and interactive design... for extra fun: Our designers and webflow developers worked hand-in-hand to bring all the interactive elements and animation ideas to life, creating a website packed with videos and motion that perfectly fits Social Heaven’s energy.
Platform Migration: Moving from Shopify to Webflow gave us the flexibility to create a more dynamic website with lots of social proof and work examples. The seamless transition enabled Social Heaven to properly showcase their creative work through an optimized platform built for visual content.
“The collaboration was super smooth. Communicating on Slack felt like magier was an extension of our team, and we could directly leave comments on Figma files. Even when our feedback was a bit cryptic, they understood what we wanted and implemented it perfectly.”
The results
Social Heaven's original website was too basic, with a foundation that didn't serve their needs. A Shopify platform simply couldn't showcase the agency's expertise in creating engaging videos for clients. Thanks to magier's design and development work, the new website now bursts with bold brand design, captivating visuals, and dynamic video content.
And the best part is that after the migration the website started bringing in double the amount of leads. People are booking demo calls because they resonate with the bold and funky vibe they see on the site. It’s a great example of what happens when your website truly matches your brand identity.
“Multiple leads told me they Googled UGC agencies, and chose us because we had the coolest website. People said, 'I want bold and funky ads, so why would I work with someone with a boring site?' They felt that what they saw on our website matched what they wanted in their ads.”
