About this event
How to recognize the right moment for a rebrand, brief creative teams effectively, and set the foundations for a successful brand transformation
After working on 20+ rebrands with B2B and SaaS companies, we’ve seen that successful rebrands are not about luck. There’s a process behind them.
In this webinar, we’ll walk through four steps marketing leaders can use to approach a rebrand. From spotting the signals it’s time to rebrand to briefing creative teams so the process runs smoothly.
You’ll also hear from one of our art directors on what makes a strong briefing and see a real rebrand example to understand how these steps play out in practice.
This webinar focuses on how to prepare for a rebrand from the creative side, rather than the deeper strategic work behind positioning.
