How Rebel Raw Completed a Full Rebrand in 30 days With magier
Rebel Raw is a fast-growing small business with a strong sense of identity and a busy, hands-on founding team. As their operations expanded, design became a bottleneck - slowing down paid campaigns, packaging updates, and the rollout of new marketing initiatives. The team had a clear vision for their brand but lacked the resources and time to bring that vision to life consistently. Through working with magier, Rebel Raw gained the structure, clarity, and creative execution support needed to scale their brand with confidence. In just 30 days we delivered a full rebrand and established a design workflow that supports their pace of growth.
Before partnering with magier, design consumed far too much time and attention. The team recognized the need for a more efficient way to produce high-quality visuals and maintain brand consistency across all touchpoints.
The challenge
When we first connected with Rebel Raw, founders Matt and Tina were managing the bulk of design work themselves - from social media posts and packaging updates to campaign assets and print materials. Even straightforward tasks took hours, often derailing an entire day and delaying time-sensitive initiatives like paid ad launches.
Their situation reflected the challenges many growing companies face: limited design capacity, inconsistent visuals, slow turnarounds for campaign assets, and creative ideas that stalled due to a lack of execution bandwidth. The team needed a partner who understood their vision, could move at their pace, and could deliver consistent, high-quality design without the overhead of managing freelancers or an internal hire.
As their brand grew stronger and their marketing needs expanded, it became clear that the missing piece wasn’t creativity - it was a streamlined, reliable design partner who could turn ideas into polished assets quickly and consistently.
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What magier did
Continuous design support & startup-friendly workflow
With magier’s on-demand subscription, Rebel Raw gained access to a responsive design team that could produce complete ad sets, packaging assets, and marketing visuals within days. This speed removed the bottlenecks that previously slowed down their campaigns and allowed the team to execute ideas without delay.
“When ad sets need to go out quickly, the turnaround time has been fantastic. It’s allowed us to keep momentum and launch campaigns right when we need them.”
This support didn’t just improve output - it gave the founders space to think strategically, move important initiatives forward, and focus on the work only they can do.
A complete rebrand - delivered in 30 days
Beyond day-to-day execution, magier guided Rebel Raw through a full rebrand that aligned their visual identity with the maturity and direction of the company. Together, we refreshed every core element of the brand: the logo, wordmark, color palette, typography, illustrations, and packaging. We also created a versatile illustration and template system that enables the team to produce quick, lightweight tasks in Canva while staying fully on-brand.
The result is a cohesive and modern brand that now appears across their products, storefront, campaigns, and even a large mural on their new building.
“Within a month, we had an entirely refreshed brand that finally reflects who we are and where we’re going. It’s been transformative for how we present ourselves.”
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A workflow that scales with their business
Our collaboration structure allowed Rebel Raw to move faster with less friction. We translated their ideas into clear visual concepts, optimized designs for real use cases like print materials, and proactively ensured brand consistency across every asset. This created a scalable system where design supports growth rather than slowing it down.
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The results
Rebel Raw now operates with a streamlined design workflow and a clear, consistent visual identity that supports every part of their business. With magier as their ongoing partner, they launch campaigns faster, maintain a sharper brand presence, and save significant time across their weekly operations.
A full rebrand was completed in just 30 days, packaging across the product line was refreshed, and campaign assets are now delivered within days instead of weeks. Most importantly, the founders gained back the time and mental space needed to focus on strategy, growth, and the expansion into their new building - instead of spending full days refining individual design tasks.
"Working with magier gives us a level of design quality and consistency we simply couldn’t achieve on our own. It’s elevated our brand and freed us to focus on growing the business.”
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Rebel Raw is an Atlanta-based pet food brand that produces fresh, human-grade raw meals for dogs and cats, delivered frozen to customers nationwide.
