From Graphic Designer to Art Director: Meet Sabrina Novaro

Say hi to Sabrina! She’s one of our incredible Art Directors, originally from Argentina and now based in Berlin. We asked her a few questions about her journey, life at magier, and what gets her excited (spoiler: moodboards are involved).

Ready? Let’s dive in.

Can you walk us through your journey before joining magier?

I’ve always been drawn to the world of media — especially the behind-the-scenes magic in movies and music videos. While studying Art Direction for Film, I found myself getting more and more into graphic design through some friends. That quickly turned into my first design job at a well-known model agency in Argentina. From there, I made the switch for good.

After graduating, I spent five years as a freelance designer, working with clients from all kinds of industries while doing what I love most: traveling. In 2021, I moved to Berlin and joined a dating app company as a Graphic Designer, where I really got a feel for branding and the corporate world.

Why did you decide to join magier?

I’d been looking for a role where I could step into more of a leadership position — without leaving design behind completely. When I saw the job description, it felt like someone had written it with me in mind.

What was the recruitment process like?

Honestly, super smooth. I loved that the first step included a video recording — it was a fun way to show both my work and my personality right from the start.

How was it for you to go from Senior Designer to Art Director?

It wasn't an easy transition as I had to learn to manage multiple clients at the same time, but I think what helped me most was being open and adaptable. I've always loved learning, solving problems, and staying positive—whether the challenge is creative or operational. All those skills really helped me ease into the Art Director role.

What does a typical day look like for you?

I usually start my day around 8:30 with emails and my to-do list. At 9, we have a quick check-in with the core team, followed by a morning sync with our designers to talk through priorities.

From there, no two days are quite the same. I’m the main bridge between our clients and designers—making sure everyone has what they need and that the final designs hit the mark. One of my favorite parts? Creating moodboards, especially for branding. I love setting the creative tone and helping ideas come to life visually.

Which magier core value speaks to you most?

Own it.
I really enjoy the process of finding solutions and getting things done in the best possible way. I love the accountability and creative ownership we get at magier.

What advice would you give to someone thinking about joining magier?

If you love variety and fast-paced creative work, you’ll love it here. One of the best parts for me is the people — everyone is genuinely kind and cares deeply about doing great work.

What do you enjoy outside of work?

Whenever I get the chance, I love drawing in Procreate on my iPad while listening to music. It helps me unwind and stay creative in a more personal way.

If your morning coffee gave you a superpower, what would it be?

Reading our clients’ minds — definitely! It would make things move even faster:D

About Magier

Magier is a graphic design and Webflow subscription for growing startups and scaleups, founded in 2023 by Maximilian Fleitmann and Sina Sadegh.

Since then, we have supported over 100 brands with stunning design and Webflow projects. Our flexible and transparent model allows marketers and founders to quickly and easily get their design and Webflow tasks done in under 48 hours. Of course, this wouldn't be possible without our amazing team of senior art directors, designers, and Webflow developers.

If you want to learn more about our team, feel free to check out the rest of the employee stories on our blog.

Interested in joining our remote-first and innovative team? Browse our open positions!