From Idea to Launch in 30 Days: Fluum’s Rebrand with magier

In early summer, Fluum’s leadership decided it was time for a full rebrand and company rename. However, the new brand and website had to go live in just a few weeks. With limited time, no in-house design team, and one person running all of marketing, they needed a partner who could deliver fast without compromising on quality. It was clear that a traditional agency would be too slow and managing a group of freelancers would be too messy for the amount of time left.

At that time, Scarlette, Fluum’s Chief Marketing Officer, was also still handling all of marketing herself. With limited time, resources, and team capacity, she knew she needed a partner who could keep up with their pace and take real ownership of the work.

That’s when she turned to magier.

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The Challenge

Your brand is one of the core asset you have as a company so you want to make sure you and your customers love it. Fluum had already started their rebranding and was moving fast. They had just weeks to launch a new identity and website, and no time to piece together a creative team. With no in-house designers and a lean crew, they couldn’t afford to slow down and figure out which roles to hire for. They just needed to execute.

Rebranding in just one month was a challenge in itself because there was no room for endless revisions or scattered workflows. They needed a partner who could move fast without losing quality. With magier’s 48-hour turnarounds and unified creative process, the Fluum team kept momentum high and quality consistent.

"You have a subscription, you get everything you need. You don’t need a specific person for the website, another one for social media… you don’t need to hire 10 different people - you have everything in one."

Scarlette

Chief Marketing Officer @ Fluum

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Looking for visual inspiration before your own rebrand? Browse our curated list of branding inspiration websites.

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Why Fluum Chose magier

Two things stood out to Fluum early on:

1. Consistently strong design work. The case studies and social examples signaled the quality bar they were looking for.
2. A cadence built for startups. Clear scoping and visible progress every two days matched how Fluum worked internally.

The subscription model meant no more vetting, briefing, or managing a revolving door of freelancers. Just one partner, one process, and zero hand-offs.

What magier did

Delivered fast from day one

Speed was Fluum’s top priority, and magier delivered. Every two days, the team received updates with clear progress: first drafts, final files, and everything in between. There was no back and forth, no confusion, and no delays. Everything that was expected for the first month in the subscription from early ideas to fully designed web pages was completed on time.

Launched a full website in one month

The website was the biggest piece and also the riskiest. Rebuilding it during a rebrand felt like a high-stakes move, but with clear communication and a fast, focused workflow, the entire site came perfectly on brand and it was loved by the audience.

Made briefing and collaboration effortless

One of Scarlette’s highlights was how easy it was to collaborate. Magier’s platform made submitting requests simple for the whole team. Built-in resources and tips helped them write better briefs, give better feedback, and keep communication smooth without needing extra meetings or explanations.

“The platform is so easy to use. No one on the team ever needed to ask how it works. And the tips on how to brief properly really helped us give the kind of input that leads to great results.”

Scarlette

Chief Marketing Officer @ Fluum

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The Results

A brand their community loves

Fluum’s user community immediately embraced the new brand including all the custom illustrations the magier team created. The feedback: more personality, more approachable, and more professional than before.

“We've been asking people one by one: what do you think? Do you like the design? Everyone is like oh my God, it looks incredible. Everyone loves the name, the vibe, our mascot as well.”

Scarlette

Chief Marketing Officer @ Fluum

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A website that keeps people exploring

On the new site, visitors stay longer and reach more pages than they did pre-rebrand. The design now reflects who Fluum really is and invites people to dig deeper.

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Messaging that finally clicks

With the new look and clearer structure, Fluum’s message now lands with the right audience. Their positioning feels sharper, and their value is easier to understand at a glance.

“Three words to describe magier? Fast, professional, friendly. It’s a pleasure to work together - and my whole team feels the same.”

Scarlette

Chief Marketing Officer @ Fluum