Growdash transforms raw data into actionable insights, so you can spend less time analyzing and more time growing your restaurants.
How Growdash Doubled Their Leads and Built a Recognizable Brand With magier
Growdash is on a mission to help restaurants grow smarter. Their B2B SaaS platform offers restaurants a clear view of how their delivery apps are performing — and how to optimize for more profitability.
In just two years, they’ve grown from a startup to a fast-scaling company in a hyper-growth phase with offices in the UAE, a tech hub in Turkey, and new expansion into Romania. But while the product was taking off, their branding was lagging behind.
“Magier is like a secret superpower for us now. I don't really want to gatekeep it—but at the same time, I kinda do, because they made execution effortless. They helped us work faster and even unlock more creative ideas. Especially for startups with limited resources, working with magier is like having this secret booster behind the scenes.”
When Ysabella joined as their first marketing hire, she knew they needed more than a quick fix. Growdash needed a brand identity that reflected their vision — and a design partner who could scale with them. Rather than hiring a designer with limited expertise, Growdash decided to subscribe to magier’s full-stack design services to support the company’s growth.
The challenge
To level up their brand, the team moved on from their original Canva-made logo and ever-changing taglines to a clearly defined brand tone and identity. To make Growdash more memorable as a B2B company, the new branding needed to show up everywhere: on social media, in ads, pitch decks, the website, and even in product design.
Then a new problem came up: without a design team — not even one professional designe r—how could they execute this branding consistently? Growdash knew they needed more than just graphic design. The ideal partner would understand SaaS, B2B, and how to bring those worlds together visually. And that’s exactly what magier offers.
“We needed someone who understood B2B SaaS, product mockups, and had UI/UX experience — not just visual design. Seeing magier’s subscription service as a Swiss army knife got us thinking: why stop at a graphic designer when we could just have a full-on service, end to end? And that’s how we decided to work with magier.”
What magier did
Branding Support
We worked closely with Ysabella to turn Growdash’s early ideas into a solid visual identity —from colors and icons to brand voice and tone. Together, we created templates and brand kits that made design more scalable across teams and markets. Our team built a brand library of icons, templates, and all assets Growdash needs to create marketing materials more quickly and easily.
Ad Design & Motion
With fast-growing campaigns in multiple countries, we designed scroll-stopping ad creatives tailored for paid performance. We also helped launch their AI agent, Aisha, with mockups, product videos and motion design.
Product & UI Design
As Growdash’s design needs evolved, we extended support into the product itself — helping their internal team design features with clean, conversion-driven UI.
Having design support that covers every aspect means Growdash can keep moving fast and strong.
“We’re benefiting from all of magier’s services. And we're very happy with the consistency and quality thier designers have — the first drafts we got were already so good. As a global marketing manager, having magier is honestly one of the best investments we have ever made.”
The results
The most noticeable outcome of consistent design? Brand recognition. Growdash transformed from being forgettable to becoming known as "Growdash, the blue ones". Beyond this boost in brand awareness, their consistently branded paid social ads delivered tangible results by generating new leads.
Within weeks of working together, Growdash’s marketing engine started to move faster:
- Campaign visuals that used to take days now take hours
- Ad performance doubled, bringing in more inbound leads than ever
- Internal teams — from founders to product — now use sleek, ready-to-go templates
With magier's design support and ready-to-use brand kits, the marketing team saved countless hours on asset creation and could finally focus on what matters most: strategy and sales.
Templates and a brand icon library eliminated the need to create materials from scratch, streamlining their entire workflow.
"Magier is fun, innovative, and energetic. They bring such good energy — it’s not just Max, but everyone on the team — and this energy really shows in the work. Branding is such a big responsibility, and we fully trust magier to be our partner in that."
