Jupus is building the world’s first AI legal secretary, a platform that automates repetitive tasks for law firms, helping them work faster and smarter.
Jupus Scales to 500+ Law Firms and Builds a Standout Legal Tech Brand With magier
Founded in 2022, Jupus has quickly become one of Europe’s fastest-growing legal tech startups.
But in their early days, design was a large bottleneck and a constant source of friction. With a small founding team and no in-house designers, jupus needed a way to move fast, keep quality high, and stay consistent across every brand touchpoint. They had plenty of ideas, but no design resources to execute them, and the marketing team quickly grew frustrated.
That’s when they teamed up with magier.
The Challenge
When we first got in touch with jupus, they were juggling design between co-founder René and their first marketing manager. They tried working with freelancers, but quality varied, deadlines slipped, and availability was unreliable. Agencies didn’t solve the issue either, as their processes were slow, expensive, and too rigid for a startup that needed flexibility and speed. As CEO, René often found himself spending valuable time on design tasks instead of focusing on growth, partnerships, and business development.
“We really wanted great design, something aesthetic that performs, but we didn’t have a design team. Magier gave us that design team without having to hire one.”
They faced challenges familiar to many fast-moving founding teams: Balancing ambitious marketing goals with limited resources, struggling to keep visuals consistent, and losing time to communication loops and constant onboarding.
So at some point it became clear that if they wanted to continue to operate at high speed while keeping up the design quality they needed a new solution - a design partner who could deliver quality work fast, without the overhead of traditional agencies or the need to build an internal team.
What magier did
Continuous Design Support
With our on-demand subscription, we gave jupus access to a full design team on call. From landing pages to ad creatives and pitch decks, jupus could request, review, and receive assets within days.
“It’s simple, quick and the results are good. We just submit a project, do a short briefing, and within 48 hours we have results. That speed reduced campaign launch time from weeks to days.”
This setup not only saved jupus significant time and money but also elevated their overall design output - more assets, produced faster and more consistently - helping them drive stronger campaign performance and present a sharper brand story that contributed to their €6.5M seed round.
Startup-Focused Workflow
Magier’s process is designed for startup pace - lightweight briefs, fast iterations, and proactive communication. Jupus could test ideas quickly and scale campaigns without long delays.
We worked as an embedded part of the team, staying close to their priorities and adjusting on the fly as the business evolved. This agility meant campaigns that once took weeks could now launch in days. And because everything came from one partner, jupus didn’t need to onboard new vendors or re-explain their brand each time - we already knew their visual language and could move straight to execution.
Huge Variety of Design Assets
This consistency across channels helped jupus maintain a cohesive brand experience, from investor pitches to customer acquisition campaigns. We ensured each asset reinforced the same clear, professional identity. Because design came from one unified team, content production became faster and easier: every new project could build on an established visual system instead of starting from scratch.
magier supported jupus across:
- Landing pages
- Ad creatives
- Investor decks
- Social Media Graphics
- Motion Design
- Print Design
The Results
Design output scaled without adding headcount, and marketing could launch campaigns in a fraction of the time. Together, we designed the investor pitch deck that helped jupus close their €6.5M seed round. The pitch deck left a strong impression on investors, generating requests for introductions to the design team behind it.
By partnering with magier, jupus not only saved time and resources but also accelerated growth. With faster design delivery, consistent branding, and higher-performing assets, they improved conversions, strengthened investor confidence, and built one of Europe’s most recognizable legal tech brands.
“We’ve become one of the fastest-growing legal tech startups in Europe, and magier helped us build a brand that truly stands out.”
If René would describe magier in three words it would be: Quick, flexible, performance.
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