bakedwith is an AI and automation agency that helps companies simplify their operations and grow faster through smart, scalable workflows.
How bakedwith built a standout AI consulting brand in 2 months
Before bakedwith existed as a brand, Jens Bohse (co-founder of bakedwith) was already doing the work.
He had been operating as a freelancer in the AI and automation space, had real clients, and knew there was demand — but he didn’t want to stay a “one-person agency” forever. The goal was to build something bigger: a premium consulting brand that feels established, scales over time, and attracts the right type of clients from day one.
That required more than a logo.
bakedwith needed a complete brand foundation — identity, website, and scalable marketing assets — with a look that stands out in the crowded AI space (where many brands feel interchangeable).
Note: bakedwith was co-founded by Wizard Ventures (magier’s parent company). This case study shares how we built the brand internally.
“When we made the decision to found bakedwith, it was clear we needed a strong brand and a ton of assets like logo, website and social media templates. I wanted to get it right because you only launch once. So with magier, I had a partner that could do it all.”
The Challenge
Other than a lot of companies bakedwith wasn’t starting from zero demand. There were already clients and they were word-of-mouth was referring new business each day.
The real challenge for bakedwith was how they could go from freelance business to high-value consulting brand.
In the AI and automation space, “good” isn’t enough. Many agencies look similar, talk in the same buzzwords, and blend into the noise. bakedwith needed a brand that instantly signals:
- this is premium
- this is credible
- this team knows what they’re doing
- and this isn’t just another AI hype shop
What magier did
The goal wasn’t to over-design the brand. It was to build a clear visual system that feels premium, is recognizable, and can be applied across everything bakedwith needs: website, decks, content, and product marketing.
Branding: discovery → direction → full brand kit
We started with a discovery process to define what bakedwith should look and feel like, and what “standing out” means in their specific market.
From there the magier team created multiple creative routes: different logo ideas, visual directions, and styles. bakedwith received three Bento Box style options, and one direction instantly clicked.
That direction became the foundation for a full brand kit — so bakedwith didn’t just get a logo, but a complete system they can scale with.
Website: premium bilingual presence + resources
The bakedwith website wasn’t meant to be a simple agency landing page.
It needed to support growth long-term, across multiple touchpoints:
- bilingual setup
- strong services section
- a resource-heavy structure with blog and free downloads
- and a premium look that makes the company feel bigger than it was at launch
The brief was clear: it should make each visitor perceive bakedwith as a high value partner for their business.
To visualize complex automation topics easier, the magier team also designed 10 small motion elements that simplify what bakedwith does and how their process works.
Webflow development: design-to-build, 1:1 execution
magier didn’t stop at design but we also handled the Webflow development.
Once the designs were approved, the dev team built everything one-to-one, keeping a high bar for quality and consistency.
Whenever something needed clarification or adjustments, the team flagged it early — which made iterations fast and smooth. Before launch, bakedwith received a QA link to review the full site, note adjustments, and polish details.
After final tweaks, the site went live — and the system was set up so bakedwith could add new pages later without friction.
“magier was always bringing in their own ideas and the turnaround times were super quick. We are super happy with our brand and looking forward to working together in the future.”
The Results
In the first month after the launch, the impact was measurable — not just in design feedback, but in business outcomes.
30 inbound leads from the website
The new website generated 30 inbound leads in the first month — a strong result for a brand-new market presence and a clear sign that the website wasn’t just beautiful, but conversion-ready.
100,000+ impressions from the launch video
As part of the rollout, bakedwith also launched a short hype-style product video to introduce the brand on social media. The video reached 100,000+ impressions and helped create early attention and curiosity around the offer.
200,000 impressions through social assets + reusable templates
To support ongoing content creation, we produced social templates and assets bakedwith could reuse internally — without needing a designer for every post.
In total, bakedwith launched with 30+ social media assets, and the first wave created around 200,000 impressions across channels.
Stronger brand perception (the hidden ROI)
Beyond the numbers, the biggest result was a shift in credibility.
bakedwith received immediate feedback like:
- “Wow, the website looks amazing.”
- “Who did your design?”
For an early-stage company, this is powerful. It builds trust faster, strengthens conversion across sales touchpoints, and makes every outreach effort more effective.
